Education and awareness
By multimedia we mean creative, highly interactive CD and Web-based media that maximise the potential for learning and engaging with the user. Especially with the advent of broadband, it has become much more feasible to deliver these systems over the internet. These systems complement traditional web content, which tends to be more text-oriented, and searchable by search engines such as Google. Highly interactive web content, built using specialised multimedia authoring techniques, is less friendly to search engines, but opens up new levels of multimedia communication. Thus CD and web-based multimedia are both heavily focused on the needs of education and awareness-raising.
KiwiGrow™ is concerned with management of complex systems. That is, systems that themselves consist of systems at different scales, and whose behaviour is inherently very difficult to predict. Understanding these systems requires presenting them in ways that can convey their hierarchical nature, and using interactive, dynamic tools that illustrate behaviour at different scales. Multimedia is ideally suited for this purpose. Especially when delivered over the internet, it is readily accessed and used for individual learning or by groups. Where internet speeds are slow, CD and DVD-based multimedia is preferable, providing the necessary quick response and interactivity.
Whether you are managing a natural ecosystem, a neighbourhood, a city, or a region, multimedia can therefore be of immense use in arousing interest, and communicating complex information in compelling ways.
Creative Decisions sees that engaging with and understanding complex systems is the first step in applying the NZ2100 model. Without this first step, no amount of visioning, goal-setting, or other planning will be of any use. Information gained from this process is best shared using multimedia, which can then be used to support subsequent steps of formulating visions, goals and so on.